So, the question is: If you make art that is very diverse in subject matter & genre how do you market yourself?
For the sake of argument lets say we're talking about 2D artists who are freelancing their drawing and painting skills, and their skills are top notch. If an artist that makes both dark and cute fantasy illustrations; childrens book illustrations and graphic novel illustrations meant for teens; pinups and cartoons; horror concept art and fine art still lifes; political editorials and sci-fi art; and so on...what is the best course of action or in your opinion? Or what have you done, if you've had to deal with this issue in your career?
What I see artists doing:
-Each pseudonym deals with specific genre and audience
-Use the same name and same website for multiple genres, but uses the same style for most artwork, or it appeals to the same audience. This is usually when the work has some sort of common denominator, so that even if the subject matter differs people still generally know what to expect from the artist (I'm guessing).
Issues to be concerned about:
If an artist separates their works with psuedonyms:
-People can find out that two fake names represent the same person.
-Separating your work can be expensive in every which way: multiple websites, two different marketing strategies, networking is difficult, etc.. Basically you can squander your efforts.
-If I remember right most artists send portfolios to employers that are specifically tailored for a certain job. If this is the case, why would there be a need to separate an entire online persona into 2 separate ones?
-If we create pseudonyms do we not create a need for them? When women used to use pseudonyms because only men were taken seriously, did they not help create the need for women to use pseudonyms? Does this do more harm then good or good then harm?
If an artist has all art made under the same name:
-Does this confuse people so much that it would hurt your employment opportunities, or would it enhance them since you are versatile?
-Would it hurt you personally or socially in any way to be associated with all of your work rather then a certain portion of it?
Some info I've found so far:
(Not art, but I felt this pointed out some interesting considerations)
Thanks for reading, and I'd love to hear your opinions.