Logo

[Jimmy_K_007]

This is a logo I did for a breakdancing crew I used to roll with. I'm not sure what made me think of an octopus but hey we don't choose our inspirations right?

[Bai Fan]

It feels too busy for a logo.

I think it will read better if you clean it up more.

[Grondhammar]

Agreed with Bai Fan. The idea is a great one, and the execution is good showing the idea. But this can't act as a logo until the lines are much cleaner. The ornate grunge look is very in for logos these days (see http://www.skate12gauge.com/ for an example). But that ornateness should probably be defined to the point of being vector-worthy in the context of a logo.

[sigmadog]

Ahhh! At last, something in which I have expertise: logo design!

If this is a sketch or thumbnail of a proposed logo design, it serves its purpose well by indicating the general idea and concept of the logo. It is a good starting point.

But if it is the final artwork, it misses the mark for a couple reasons:
1. It lacks tightness of form: the shapes are not defined well enough. I second Grondhammar in that the logo should ultimately be produced in vector-art, not pixel-art. Doing so will solve the tightness issue, and also provide a means of scalable duplication (vector-art, as you may know, is defined mathematically by the outlines, and so is easily enlarged to any size without loss of crispness).

2. Confusion of shapes. The shapes need to be clarified more to be instantly recognizable. I recognize the octopus, but the shoes are unclear. I suggest spending some time working on the forms, simplifying them and making them more recognizable.

3. Fonts. Logos that include words need to be readable. The sketchy look of the letters in the logo are fine in concept, but the letterforms need to be better defined so as to increase legibility. Perhaps consider making them a bit thicker and more dominant. Ask yourself, "What is more important to this logo: the octopus or the name of the group?" Personally, I think the name should be given more prominence than the octopus -it's what the logo is promoting, after all.

4. Finally, I would suggest, as a final artwork check, that you reduce the logo to roughly 1 inch (2.5 cm), and hold it at arm's length. If it is hard to read, then further refinement is needed.

Hope this helps.

Good luck!

[Jimmy_K_007]

Thanxs guys. This all helps alot.

James K