The 7th “Zhenhai Cup” International Industrial Design Competition
To implement the development of science comprehensively, following the strategy of remodel new advantage and achieve new bridge, surrounding the changing and upgrading of industry and new city construction, driving the development of regional design manufacturing industry, enhancing awareness of self design idea in the enterprise manufacturing industry, promoting the strength of the whole design industry, the 7th “Zhenhai Cup” International Industrial Design Competition is hold. The 7th competition is hold in the foundation of experiences from conducting six years’ competitions. In order to improve the quality of the competition design work and assist the performance ability of the competitors, interactive activities in the creative design camp are specially added for the designers, guiding experts and enterprise research team. This not only increase the chance for design competitors to learn through communication, the design product will also be more close and relevant to market and user.
Innovative and creative, energy saving and environmental friendly
Upgrading creative and Innovative Idea
Develop innovative design industry
Innovates the road of energy saving and environmental friendly
The International Council of Societies of Industrial Design (ICSID)
Zhenhai District People's Government of Ningbo City
Industrial Design Branch of Chinese Mechanical Engineering Society
China International Industry Design Fair 2012 Committee
Ningbo Amico Copper Valves Manufacturing Inc.
Ningbo RICHEN Electronical Appliance Co., Limited
Cixi Gongniu Group Limited
Zhenhai Zhao Bao Shan Tourism Scenic Spot Management Company Limited
Zhenhai District Science Technology Bureau of Ningbo, Science and Technology Society
International Science and Technology Exchange Center of Ningbo City
Ningbo Ya Zhuo Exhibition Services Co., Limited
5 Participation qualification
For world design unit, professionals and design lovers。
Teachers and students of higher education institute in design profession in China (Including Hong Kong, Macau and Taiwan region)
Design organization and professional designers from enterprise
Freedom design lovers
Team or individuals can apply
6 Competition Categories
There are 5 design groups, namely Public group, Amico Plumbing Group, RICHEN Electronic Fireplace Design Group, Gongniu switch socket group, The Zhao Bao Shan tourist scenic spot and the design of the Chinese air defense Exposition tourist souvenirs group. The design follows the international trend, reflecting the request of enterprise market position and meets the market demand. The design product should be realistic, functional, intelligent and user friendly. It is encouraged to use new technology, new industrial arts, new industrial materials, and meeting the environmental friendly and energy saving requirements.
1 Public Group
Content: Product with creative concept caters to the future.
The creative product with the spirit of energy-saving, environmental protection, ease of use and security should bring positive meanings to human life and survival environments. (2) There is no restriction in product category, but the design product should be achievable.
2 Amico Plumbing Group: (http://www.amico.cn)
Content: Water-taps design, bathroom sanitary ware product design
The design of the product has to be new and original, and fits the market trends and human using habits. (2) Practical, functional and humanized requirements should be considered in designing the products. (3) The adoption of new technologies, new processes, new materials, environmentally friendly, energy saving and intelligent life design is encouraged.
3 RICHEN Electronic Fireplace Design Group（http://www.richen.com.cn/Introduction.pdf）
Content: Fireplace product design
(1) One or more of the products including gas fireplace, wood-burning fireplace, electric fireplace and alcohol fireplace can be chosen for the design target. (2) Novel appearance, cultural content, grasp the development trend of the fireplace to a certain extent. (3) Fully consider the influence of European and American culture, and reflects different design styles of fireplace. (4) Leading design concept or design which could be achieved in short-term has priority. (5) Please click company link for fireplace related information.
4 Gongniu Switch Socket Group: (http://www.gongniu.cn/)
Content: Switches and sockets deisgn
(1) Wall switch design: the theme is decoration of switch. It can be used to satisfy different family styles. The design of new wall switch should distinguish with the product in the current market. The design idea can be from the appearance of decoration, a group of people, the environment, the methods and new materials, new technology or new features.
(2) Socket design: the theme is power supply management. It can be designed depending on the different environment (scenarios), such as offices, conference rooms, living room, kitchen and other places. Innovated design can aim at the environment, population, human-machine operation and function.
(3) The design of these two products must be in accordance with the design theme, and the overall design must embody fashion, safety, practicality, man-machine requirements. Appearance must be in line with the trends and aesthetic level, features, materials, industrial arts settings. The settings should consider achievability.
5 The Zhao Bao Shan Tourist Scenic Spot and the Design of the Chinese Air Defense Exposition Tourist Souvenirs Group: (www.zhzbs.com)
Content: Zhao Bao Shan tourist scenic spot and Chinese air defense Exposition tourism souvenir design
Requirements: (1)Innovative: Unique product showing good idea and creative craft techniques should be provided. (2) Memorial: Fully reflects the theme of Zhao Bao blessing culture of Zhao Bao Shan and Chinese air defense Exposition military and culture. (3) Marketability: Accurate positioning of the market prospects, formulation a reasonable price, and in line with the current needs of tourists. (4) Practicality: Fully consider the usage of products and packaging and with practical value with the product. (5) Manufacturability: materials, hue, reasonable industrial art, appropriate technology and integration of arts.
7 Competition requirements
All products must be original and must not counterfeit or infringe intellectual property rights.
All products must be in accordance with the current competition theme and objective.
Product is required to combine design and skills.
Product should fully consider market value and feasibility of large scale mass production.
Conceptual product should contain prospective concept and grasp the future trend in some extend.
The products which have attended any other competition or designed for the third-party are not allowed.
8 Entry Procedure
Registration Fee: Free, Registration Form Download
Submission of Designs
Design work and registration form should be sent to [email protected] or the design work in CD sent to the committee to Room 101, Cao Guang Biao East Building, Zhejiang University (Yuquan Campus), Hangzhou, China, Zip Code：310027
5 main design categories: Public group, Amico Plumbing Group, RICHEN Electronic Fireplace Design Group, Gongniu switch socket group, The Zhao Bao Shan tourist scenic spot and the design of the Chinese air defense Exposition tourist souvenirs group.
Drawing Requirements: A2 (420mm*594mm), 200dpi, to guarantee large scale inkjet plotting and printing.
One design can only occupy one space of a whole page with jpeg type.
Rendering Pictures: It can be done in any methods, such as hand-painted or computer graphic, as long as the creativity and design can be clearly demonstrated. The final product has to be submitted electronically.
Layout of design: Overall rendering picture, part rendering picture, product description and design title. (The designer’s names or any other recognizable marks should not appear on the design page. Otherwise, the design will be eliminated from this competition).
Deadline of Submission: July 28th, 2012.
9 Creative Design Camp
According to the result of first round elimination on July 30th, 2012, a creative design camp will be held on 18th – 21st August 2012. Every first round participant or team representative (every design product is limited to one person) from all categories except the public group are invited to participate a 4 day creative design camp in Ningbo. Competitors, guiding experts and enterprise research team will form a number of creative design camp. Competitors have to explore improvement and redesign based on the original design foundation. The products should be close to enterprise product design development and meets the requirements for market competition participation. This leads to a more mature original proposal and also creates a model based on the foundation. Finalist products and model will be demonstrated on the awarding ceremony (Products are demonstrated in the form of plate and model). Organizers are responsible to make the model and also responsible for the expenses cost.
1 Competition start and Works collection: May 28th, 2012
2 Works submission deadline: July 28th, 2012
3 Pre-selection: July 30th, 2012
4 Creative design camp: August 18th -21st, 2012
5 Final Assessment: September 21st, 2012
6 Awarding Ceremony: September 22nd, 2012
11 Evaluation Criteria
In accordance with the theme and objective of the competition while complying with the entry requirements
Forward-looking and innovative
In line with the modern aesthetic trends and also with a certain market value
Feasible for mass production with regard to modern manufacturing technology
Convenient, comfortable and safe for operation, easy for use and generic in function for a better user experience
Green design and environmental friendly, saving the cost of manufacturing, energy consumption and so on
The final review of the product in public group will be determined based on the document information. The selected competitors from the enterprise title sponsorship group use model to perform a grading assessment on the spot. The final ranking will be determined after comprehensive assessment.
12 Composition of Committee
The committee of preliminary assessment will consist of domestic experts and entrepreneur experts.
The committee of final assessment will consist of domestic and foreign experts and enterprise industry sector.
There are 5 groups in the competition, 4 groups are enterprise title sponsorship. 10 pieces of products are selected for each group. Each group has 1 First Prizes, 2 Second Prizes, 3 Third Prizes, and the others are honorable prize.
First Prize (5 persons): 30,000RMB x 5 +Certificate + Cup
Second Prize (10 persons): 10,000RMB x 10 +Certificate + Cup
Third Prize (15 persons): 5,000RMB x 15 +Certificate + Cup
Honorable Prize (20 persons): Certificate
Honorable Organization Prize (10 persons): Certificate+Cup
In total, there are 60 prizes, 325000RMB and about 100 certificates and 40 Cups.
14 Declaration of Intellectual Property
As with all the entry designs, the hosts have the right to promote, display, publish and advertise in any other forms. Except authorized by the hosts, any organizations, individuals or third-parties are forbidden to re-design, produce, sell, promote, publish, exhibit and advertise any of the entry design in any forms. Otherwise, the hosts have held legally accountable rights.
For the designs which have industrialization potential, the hosts can connect the designers to the enterprises, helping to industrialize the designs and the designers could be financially awarded according to the industrialization extent.
15 Contact Us
Competition Organizing Committee
Industrial Design Branch of China Mechanics Engineering Society
Address: Room 101, Cao Guang Biao East Building of Zhejiang University (Yuquan Campus), Hangzhou, China, Industrial Design Branch of China Mechanics Engineering Society
Zip Code: 310027
Organization: Industrial Design Branch of The Chinese Mechanical Engineering Society
E-mail: [email protected]
Contact Person: Mr Zhou Ligang, Ms Xing Baixi, Ms Gao Junying, Mr Cai Xianjun