Clothing company Logo

[Jclark333]

My buddy and I have started a clothing company called Paradox Industries. We are trying to appeal to the extreme sport crowd like snowboarding, skateboarding, and BMX. We also dabble a little bit in the music scene by supporting local artists by hooking them up with sweet gear and promoting them in any way possible. Just wanted some input on our logo and font choice and if it fits the crowd we're looking to please! Thanks!

[bieleib]

Nice Type and Symbol approach!

Try a non-serif font to make logo as clean as possible.
I would try some versions of it, like:

• Use just typography and no both, typo. and symbol;
• Use the symbol instead of "A"s, without symbol;

Anyway, things like that.

Hope you enjoy your results!

Bests,

[Jclark333]

Thank you for your response and feedback! Will give everything a shot and see how it looks.

Josh

[stgodd]

Like Bieleib said, the sans-serif font is a good Idea, and personaly I would only use the symbol for one of the A's (if any), Using the symbol for both A's looks a bit naff in my opinion. Less is more!

But yeah, do what graphic designers do and make loads of variations, put them next to eachother and see wich works best.

I do like the logo.

[Conquerrisk]

Reminds me of North Face's logo. And the products you sell have an overlap too

[PatrickSMacnab]

i would double check your name, i know of a paradox designs that does clothing. Choosing a name for your line is difficult!

[MactaSuperColor]

Why paradox? I'm not to sure if that logo would really grab the attention of your intended market, just doesn't feel aggressive enough. stgodd got it right. Anderson Instrument Company has a logo very similar to your design.