When good logos go bad...

**jilted_one** · July 20th, 2011, 09:54 AM

Originally Posted by K-c

This is just me but... it doesn't take me that long to read the names of companies on logos. Their 'simplification' wasn't really a 'time-saver' for most people. :p I think they can get away with watering their logo down simply because without the text, it's already identifiable.

I agree to this, so many companies out there simplify their logos to the point where its the identifiable logo and not text. There are instances where simplicity counteracts in a negative way like My space logo. In the end there will always be good logos that stand the test of time like Coke and those that need to evolve as times change, but evolution doesn't mean that you devolve the look. Also logos like the London Olympics [which makes me feel like a teletuby addict designed it] will always happen and what can we do but lamblast them for that atrocity. Sometimes sanity never prevails until its too late.

**steve pete** · July 24th, 2011, 06:03 AM

Funny, I would have thought that most people on here understood that many of the logos designed by major design studios are heavily intertwined with the likes of Marketing and Psychology.

A logo or brand is not intended just to be aesthetically pleasing but is meant to subconsciously convince you something about the company or brand by drawing on the conditions of the society and target audience.
People fail to understand just how much they are subconsciously influenced and are mistaking the aim of the logos.

These companies aren't trying to consciously convince you something about the brand they are marketing, but subconsciously trying to convince you.

If you need convincing watch a Derren Brown video clip to help understand just how unconscious the motives and views of a high majority of people are.

**manlybrian** · August 30th, 2011, 06:32 AM

Originally Posted by steve pete

A logo or brand is not intended just to be aesthetically pleasing but is meant to subconsciously convince you something about the company or brand by drawing on the conditions of the society and target audience.
People fail to understand just how much they are subconsciously influenced and are mistaking the aim of the logos.

I am consciously and subconsciously offended by Wacom's logo.

Originally Posted by manlybrian

If I didn't already know Wacom was a good brand, and I saw their tablets in the store next to another brand, I would probably think the other brand was superior just because Wacom's logo would really turn me off.

**manlybrian** · November 7th, 2011, 01:47 AM

(Update. They added "Space")

**crdf** · November 24th, 2011, 02:53 AM

There is obviously something wrong with me, because I like the new GAP logo. I also prefer the new sphere for the at&t (the type is terrible).

**billakong** · December 14th, 2011, 03:29 PM

I like the new logos.. besides the Burlington one, (edit) oh and the myspace one.. Whoever let that designer have his way.. stupid.

**msafs** · February 17th, 2012, 01:10 AM

What do you make now, DC? Peel away bumper stickers?... It makes me think of those disposable toilet seat covers they have in airports... I think they're dispensed from something of that shape, too.

**JeffX99** · February 17th, 2012, 03:02 AM

Yeah...the new DC logo totally says "cool comic stories and action inside". Oh wait, nope, no it doesn't. I bet the lettering and logo designers within DC are super happy about it.

**OmenSpirits** · February 18th, 2012, 12:31 AM

Looks like DC peeling off a band-aid.

Bad design for a comic company. Better for a company that deals in clear plastic wrap.

**Bjarnsen** · April 26th, 2012, 03:08 PM

Originally Posted by Mr Man

I suppose technically it doesn't really have a predecessor, but I'm counting the default olympic logo. Anyway I don't care because it's just bloody horrible.

every other olimpycs logo would be better but about thisone youre right

even this one:

and they put this one:

**IAMTHEZTM** · May 6th, 2012, 11:02 PM

Originally Posted by Bjarnsen

every other olimpycs logo would be better but about thisone youre right

even this one:

and they put this one:

I rather like the 2012don logo. Why the hell could they not've used that? Really, I tried to like the current one, but in the end, it really is a tactless, bright mess.