In the context of a 30x40 print, I would contend that 150dpi is plenty, since you would be standing a couple of feet back to view it rather than sticking your nose right up to the print. Again it's just a question of being pragmatic rather than blindly following received wisdom. 300dpi is appropriate for something smaller that will be examined close up and in detail, a poster by it's very nature is viewed from a greater distance and does not need the same resolution as a book cover - it's not a question of "not being picky", it's a simply using the right method for the right context.
At the end of the day, the advice I'm giving actually makes the work considerably easier to manage and delivers the appropriate quality for the given context, whereas the advice to work at 300dpi causes enormous headaches for that size of artwork, without delivering tangible benefits - my opinion of course, but I think it's pretty sensible.
The best way of course for anyone to make their own minds up is simply to print out a couple of tests on their home printer. Do one at 300 dpi, and another with the same file resized down to 150 dpi, stand a couple of feet back and check exactly how much difference you can see.

Bookmarks